It is not rare that we hear: “I need to patent my brand”, “I want to patent my name”, “I would like to register a patent for my brand” and etc… However, although we can understand that the intention is to protect through of registration, it is important to clarify that trademarks and patents are different things.
Brand is always a name and/or image capable of identifying a product or service; this way, the consumer can recognize, among many others available, the product or service he is looking for.
So, when you want to buy a perfume, the logo remembers the desired brand, it can be “Huggo Boss”, “Calvin Klein”, “Carolina Herrera”, “Armani” or any other you prefer. In this case you identify the desired product by the manufacturer’s brand. Look at your side, in a short time you will identify a series of brands, be it the brand of your television, your phone, the store where you buy, etc… There are companies that provide help for new inventors you can contact for help.
Have you ever stopped to think how difficult it would be for the consumer to recognize the desired product or service if they were unbranded! It would be like seeing someone and not knowing their name.
The Patent, on the other hand, is always related to an invention, that is, it is an innovative product. Usually a patent or invention is created to solve an existing problem.
Thus, it is clear that it is not possible to make a “ brand patent ”, because a patent is one thing and a brand is another . The correct one is the “registration of a trademark”. Or, if you have invented something, you will apply for a “patent” on your invention. You can get support from InventHelp – a professional patenting agency.
So, if you need to protect the name and/or image of your company, your service or your product, try to use expressions such as: “I would like to register my trademark”, “I want to protect my company’s brand name”, I need protect my brand”, etc…
If you have invented an innovative product, the correct thing will be: “I need to apply for a patent for my invention”, “I would like to protect my patent”, “I want to apply for a patent for my invention”, etc…
Brand = name of my product or service
Patent = Invention of an innovative product